Correct Answer
verified
Short Answer
Correct Answer
verified
View Answer
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) source, feedback, receiver, re- send
B) source, medium, receiver, feedback, re- send
C) source, message, medium, receiver, feedback
D) source, medium, receiver, feedback
E) source, re- send, medium, message, feedback
Correct Answer
verified
Multiple Choice
A) consistency
B) authority
C) puffery
D) manipulation
E) politicization
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Essay
Correct Answer
verified
Multiple Choice
A) availability- valence hypothesis
B) oblivescence theory
C) cognitive processing effect
D) dissociative cue hypothesis
E) cued- forgetting hypothesis
Correct Answer
verified
Multiple Choice
A) the marketer of a new product wishes to give his product a clear brand image close to that of the dominant brand
B) the marketer of an established brand wishes to freshen the image of his brand on selected attributes
C) the marketer of a new product wishes to cut promotional costs
D) the marketer of an established brand wishes to eliminate new competition
E) the marketer of a new product wishes to point out faults in the dominant brand
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) caveat emptor
B) creating a stealth campaign
C) the sleeper effect
D) market manipulation
E) ethical malpractice
Correct Answer
verified
Multiple Choice
A) graphic displays
B) showing the convenience of using the product
C) indirect comparison with other products
D) showing an actor playing the role of an ordinary person
E) demonstrating tangible results (e.g., bouncy hair)
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) the receiver is a passive "couch potato"
B) a message is perishable
C) the media are often used by those in power to brainwash individuals
D) advertising is the process of transferring information to the buyer before the sale
E) this school dominated mass communications in the latter half of the 20th century
Correct Answer
verified
Essay
Correct Answer
verified
View Answer
Multiple Choice
A) consumers are already afraid of the problem discussed in the ad
B) when the threats displayed are excessive
C) a solution is presented for consumers to remove the threat
D) when source credibility is high
E) a moral lesson is conveyed by a powerful character (e.g., Mr. Goodwrench, "good car maintenance" personified) on how to avoid negative outcomes (accidents or death)
Correct Answer
verified
Showing 1 - 20 of 148
Related Exams