Question 1

Which of the following involves e-mailing another seller's bidders and offering the same product for less?

Accepted Answer

A)   transaction interception
B)   bid siphoning
C)   shill bidding
D)   persistent biddingE) A) and B)
F) None of the above

Question 2

Priceline's auctions utilize fixed pricing.

Accepted Answer

A) True 
 B)False

Question 3

________ is the market leader in C2C auctions.

Accepted Answer

A)   Amazon
B)   eBay
C)   uBid
D)   eBidE) A) and C)
F) None of the above

Question 4

Which of the following now owns LinkedIn?

Accepted Answer

A)   Facebook
B)   Google
C)   Microsoft
D)   VerizonE) B) and C)
F) B) and D)

Question 5

Which of the following is a leading social network in Germany?

Accepted Answer

A)   Xing
B)   Tuenti
C)   Orkut
D)   MixiE) B) and C)
F) A) and C) A

Question 6

The original portals in the early days of e-commerce were search engines.

Accepted Answer

A) True 
 B)False

Question 7

WebMD.com is an example of a:

Accepted Answer

A)   general purpose portal.
B)   vertical market portal based on affinity group.
C)   vertical market portal based on focused content.
D)   focused content portal.E) None of the above
F) A) and D)

Question 8

Which of the following early leaders in social networking has been reinvented as a music-oriented social network?

Accepted Answer

A)   Vevo
B)   Myspace
C)   Polyvore
D)   TumblrE) A) and B)
F) None of the above

Question 9

Which of the following statements about Instagram is not true?

Accepted Answer

A)   Instagram trails only Facebook in U.S. ad revenue.
B)   Instagram is a social network that focuses on video and photo sharing.
C)   Instagram is growing more quickly than Facebook.
D)   Instagram users spend more time on Instagram than Facebook users spend on Facebook.E) B) and D)
F) A) and B)

Question 10

Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids, up to that maximum price, as their original bid is surpassed?

Accepted Answer

A)   watch lists
B)   proxy bidding
C)   sealed bidding
D)   price matchingE) A) and B)
F) C) and D)

Question 11

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

Accepted Answer

A)   type of product
B)   type of auction
C)   location of auction
D)   bid incrementsE) All of the above
F) C) and D)

Question 12

Which of the following companies purchased Instagram?

Accepted Answer

A)   Google
B)   Apple
C)   Facebook
D)   MicrosoftE) All of the above
F) A) and B) C

Question 13

PredictWallStreet is an example of a(n) :

Accepted Answer

A)   interest-based social network.
B)   affinity community.
C)   sponsored community.
D)   practice network.E) None of the above
F) A) and B)

Question 14

Vertical content portals and affinity group portals tend to be more well-known brands than general-purpose portals.

Accepted Answer

A) True 
 B)False

Question 15

Portals are not immune to network effects.

Accepted Answer

A) True 
 B)False

Question 16

In 2019, around what percentage of the total United States population used social networks?

Accepted Answer

A)   50%
B)   70%
C)   60%
D)   80%E) A) and B)
F) A) and C)

Question 17

BlackPlanet is an example of a(n)  ________ social network.

Accepted Answer

A)   practice-based
B)   interest-based
C)   affinity-based
D)   generalE) A) and C)
F) B) and C)

Question 18

More than two-thirds of Internet users worldwide participate in social networks.

Accepted Answer

A) True 
 B)False  True

Question 19

Which of the following is not a risk or cost of Internet auctions?

Accepted Answer

A)   delayed consumption costs
B)   equipment costs
C)   price transparency
D)   trust risksE) C) and D)
F) A) and B)

Question 20

Which of the following is a community of members who self-identify with a demographic or geographic category?

Accepted Answer

A)   practice network
B)   sponsored community
C)   affinity community
D)   interest-based social networkE) None of the above
F) A) and B)

Exam 10: Online Communities

Which of the following involves e-mailing another seller's bidders and offering the same product for less?

Correct AnswerverifiedShow Answer

Priceline's auctions utilize fixed pricing.

Correct AnswerverifiedShow Answer

________ is the market leader in C2C auctions.

Correct AnswerverifiedShow Answer

Which of the following now owns LinkedIn?

Correct AnswerverifiedShow Answer

Which of the following is a leading social network in Germany?

Correct AnswerverifiedA

The original portals in the early days of e-commerce were search engines.

Correct AnswerverifiedShow Answer

WebMD.com is an example of a:

Correct AnswerverifiedShow Answer

Which of the following early leaders in social networking has been reinvented as a music-oriented social network?

Correct AnswerverifiedShow Answer

Which of the following statements about Instagram is not true?

Correct AnswerverifiedShow Answer

Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids, up to that maximum price, as their original bid is surpassed?

Correct AnswerverifiedShow Answer

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

Correct AnswerverifiedShow Answer

Which of the following companies purchased Instagram?

Correct AnswerverifiedC

PredictWallStreet is an example of a(n) :

Correct AnswerverifiedShow Answer

Vertical content portals and affinity group portals tend to be more well-known brands than general-purpose portals.

Correct AnswerverifiedShow Answer

Portals are not immune to network effects.

Correct AnswerverifiedShow Answer

In 2019, around what percentage of the total United States population used social networks?

Correct AnswerverifiedShow Answer

BlackPlanet is an example of a(n) ________ social network.

Correct AnswerverifiedShow Answer

More than two-thirds of Internet users worldwide participate in social networks.

Correct AnswerverifiedTrue

Which of the following is not a risk or cost of Internet auctions?

Correct AnswerverifiedShow Answer

Which of the following is a community of members who self-identify with a demographic or geographic category?

Correct AnswerverifiedShow Answer

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A

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C

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