Question 1

Products which are relatively inexpensive and frequently purchased with minimal effort are classified as ____ products.

Accepted Answer

A)  shopping
B)  convenience
C)  industrial
D)  specialty
E)  unsoughtF) A) and E)
G) C) and D)

Question 2

When an organization introduces a new product, people do not all begin the adoption process at the same time, nor do they move through the process at the same speed.

Accepted Answer

A) True 
 B)False

Question 3

Competition between manufacturer brands and private distributor brands is becoming more intense in several major categories.

Accepted Answer

A) True 
 B)False

Question 4

Facilities, factories, and production lines with very large equipment are all classified as

Accepted Answer

A)  accessory equipment.
B)  permanents.
C)  installations.
D)  component parts.
E)  MRO facilities.F) D) and E)
G) A) and D)

Question 5

R. J. Reynolds markets several brands of cigarettes, including Vantage, Camel, Winston, and Salem. This is an example of which type of branding policy?

Accepted Answer

A)  Generic
B)  Individual
C)  Family
D)  Line family
E)  Brand extensionF) A) and B)
G) C) and E)

Question 6

Which of the following is the most typical example of a new product introduction?

Accepted Answer

A)  Pringles sold in snack-sized containers
B)  A brand-new nut discovered in Africa
C)  A car that uses no oil or gasoline
D)  Shoes that literally make you run faster
E)  A device that cools your car while parked outsideF) B) and C)
G) All of the above

Question 7

Which of the following is most likely to be considered a convenience good?

Accepted Answer

A)  A lamp
B)  A haircut
C)  Running shoes
D)  Gatorade
E)  Concert tickets purchased onlineF) All of the above
G) B) and E)

Question 8

When a sudden problem confronts a consumer, such as emergency automobile repair, he or she is likely going to view solutions to that problem as

Accepted Answer

A)  specialty products.
B)  installations.
C)  unsought products.
D)  shopping products.
E)  convenience products.F) B) and C)
G) A) and E)

Question 9

When a firm uses a policy of naming each product differently, this strategy is called ____ branding.

Accepted Answer

A)  brand-extension
B)  family
C)  differentiated
D)  individual
E)  new-productF) C) and D)
G) B) and E)

Question 10

Laggards are the last to adopt a new product and usually distrust new products.

Accepted Answer

A) True 
 B)False

Question 11

Energizer batteries would be classified as which type of product?

Accepted Answer

A)  Convenience
B)  Shopping
C)  Specialty
D)  Unsought
E)  Industrial serviceF) D) and E)
G) All of the above

Question 12

To make intangible products more tangible or real to the consumer, marketers often

Accepted Answer

A)  use low prices on intangible goods.
B)  use symbols or cues to help symbolize product benefits.
C)  use external reference prices.
D)  use multiple channels of distribution.
E)  offer more support services with such products.F) B) and E)
G) None of the above

Question 13

A product line is a particular version of a product that can be designated as a distinct offering on the organization's list of products.

Accepted Answer

A) True 
 B)False

Question 14

Brand equity helps give a brand the power to capture and maintain a consistent market share, which provides stability to an organization's sales volume.

Accepted Answer

A) True 
 B)False

Question 15

Kleenex Boutique is a brand ____ of tissues made by the Kimberly-Clark Corporation.

Accepted Answer

A)  mark
B)  identification
C)  name
D)  guarantee
E)  typeF) C) and D)
G) D) and E)

Question 16

Federal laws require the disclosure of nutritional information on labels. So far, evidence on this matter

Accepted Answer

A)  indicate that consumers regularly use the information.
B)  have been conducted only by the federal government.
C)  have shown mixed results about the use of this information.
D)  prove that labels are necessary only for promotional reasons.
E)  indicate that consumers do not use the information.F) A) and E)
G) C) and D)

Question 17

Family branding occurs when all of a firm's products are branded with all or part of the same name.

Accepted Answer

A) True 
 B)False

Question 18

McDonald's golden arches are a classic example of a

Accepted Answer

A)  brand.
B)  brand symbol.
C)  brand name.
D)  brand mark.
E)  trademark.F) All of the above
G) A) and E)

Question 19

Bread is usually a convenience product.

Accepted Answer

A) True 
 B)False

Question 20

Sometimes new marketing channels open up in the decline stage.

Accepted Answer

A) True 
 B)False

Exam 10: Product, Branding, and Packaging Concepts

Facilities, factories, and production lines with very large equipment are all classified as

Correct AnswerverifiedShow Answer

Competition between manufacturer brands and private distributor brands is becoming more intense in several major categories.

Correct AnswerverifiedShow Answer

Products which are relatively inexpensive and frequently purchased with minimal effort are classified as ____ products.

Correct AnswerverifiedShow Answer

McDonald's golden arches are a classic example of a

Correct AnswerverifiedShow Answer

Kleenex Boutique is a brand ____ of tissues made by the Kimberly-Clark Corporation.

Correct AnswerverifiedShow Answer

Federal laws require the disclosure of nutritional information on labels. So far, evidence on this matter

Correct AnswerverifiedShow Answer

A product line is a particular version of a product that can be designated as a distinct offering on the organization's list of products.

Correct AnswerverifiedShow Answer

To make intangible products more tangible or real to the consumer, marketers often

Correct AnswerverifiedShow Answer

Which of the following is the most typical example of a new product introduction?

Correct AnswerverifiedShow Answer

Brand equity helps give a brand the power to capture and maintain a consistent market share, which provides stability to an organization's sales volume.

Correct AnswerverifiedShow Answer

Sometimes new marketing channels open up in the decline stage.

Correct AnswerverifiedShow Answer

When a firm uses a policy of naming each product differently, this strategy is called ____ branding.

Correct AnswerverifiedShow Answer

Energizer batteries would be classified as which type of product?

Correct AnswerverifiedShow Answer

Bread is usually a convenience product.

Correct AnswerverifiedShow Answer

Family branding occurs when all of a firm's products are branded with all or part of the same name.

Correct AnswerverifiedShow Answer

R. J. Reynolds markets several brands of cigarettes, including Vantage, Camel, Winston, and Salem. This is an example of which type of branding policy?

Correct AnswerverifiedShow Answer

Which of the following is most likely to be considered a convenience good?

Correct AnswerverifiedShow Answer

When an organization introduces a new product, people do not all begin the adoption process at the same time, nor do they move through the process at the same speed.

Correct AnswerverifiedShow Answer

Laggards are the last to adopt a new product and usually distrust new products.

Correct AnswerverifiedShow Answer

When a sudden problem confronts a consumer, such as emergency automobile repair, he or she is likely going to view solutions to that problem as

Correct AnswerverifiedShow Answer

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