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Exam 5: Technology and Operations Management

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Question 41

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Which of the following activities is NOT a part of a return facilitator's activities?

A) Being an Internet enabler
B) Returning a manufactured good or delivered service
C) Requesting money back for a customer
D) Invoking the service guarantee

E) B) and D)
F) B) and C)

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Question 42

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How does customer relationship management (CRM) help a firm gain competitive advantage?

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Customer relationshi...

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Question 43

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Explain the concept of industrial robots.

A company is investigating two automated approaches for its production process. It has collected the following cost information about each: $\begin{array}{|l|c|c|}\hline \text { Alternative } & \text { Fixed Cost } & \text { Variable Cost } \\\hline \text { CNC } & \$ 80,000 & \$ 2.75 \\\hline \text { FMS } & \$ 190,000 & \$ 1.25 \\\hline\end{array}$ -If the forecast annual production volume is 50,000 units, which technology alternative should the company choose?

Because of the Internet and e-commerce, all parts of the value chain can immediately know and react to changes in demand and supply. Thus, tight integration of the components of the value chain is no longer required.

Low scalability was one of the reasons for failure of many early Internet-based companies.

Which of the following is NOT a major characteristic of a customer relationship management (CRM) system?

_____ consist of two or more computer-controlled machines or robots linked by automated handling devices such as transfer machines, conveyors, and transport systems.

Highgrove Industries must decide which process technology to adopt given the information below. $\begin{array}{|l|c|c|c|}\hline \text { Cost } & \text { Technology A } & \text { Technology B } & \text { Technology C } \\\hline \text { Price per unit } & \$ 3 & \$ 3 & \$ 3 \\\hline \text { Fixed costs per year } & \$ 80,000 & \$ 120,000 & \$ 130,000 \\\hline \text { Variable costs per unit } & \$ 2.20 & \$ 1.85 & \$ 1.65 \\\hline\end{array}$ Which one of the process technologies would you recommend they adopt based on breakeven analysis if they wish to minimize demand risks?

The acronym ICT stands for information and communication technology.

Information-intensive businesses have the potential to be infinitely scalable.

_____ involves computer control of a manufacturing process, such as determining tool movements and cutting speeds.

A company is investigating two automated approaches for its production process. It has collected the following cost information about each: $\begin{array}{|l|c|c|}\hline \text { Alternative } & \text { Fixed Cost } & \text { Variable Cost } \\\hline \text { CNC } & \$ 85,000 & \$ 2.70 \\\hline \text { FMS } & \$ 195,000 & \$ 1.30 \\\hline\end{array}$ a.At what point of production will the firm be indifferent to which process it wants? b.Which process is more economical for an annual production volume of 50,000 units? c.Which process is more economical for an annual production volume of 100,000 units?

Differentiate between hard technology and soft technology.

One of the major benefits of technology has been its impact on sustainability.

Industrial robots automate the skills that most humans can readily perform.

A manufacturing firm is considering three alternatives for automation. They anticipate the annual production volume to be 7,000 units. The costs for each alternative are as shown: $\begin{array}{|l|c|c|c|}\hline &&{\text { Alternative }} \\\hline & 1 & 2 & 3 \\\hline \text { Annual Fixed Costs } & 50,000 & \$ 190,000 & \$ 350,000 \\\hline \text { Variable Cost/Unit } & \$ 0.65 & \$ 0.55 & \$ 0.40 \\\hline\end{array}$ a.What sales price must be charged for Alternative 1 to break even? b.What sales price must be charged for Alternative 2 to break even? c.What sales price must be charged for Alternative 3 to break even?